Davenport is a brand that sells and promotes electric-powered automobiles. Named after inventor Thomas Davenport (who constructed the first American DC electric motor in 1834), the brand is intended to reflect a modern, yet sophisticated style. The central concept of Davenport’s brand aesthetic is to capture a symbolic representation of electricity. This is manifested through the use of triangles throughout all the branding materials, which suggest a sense of movement/speed.
This brand identity consists of: the brand's logo, business stationary,a booklet promoting the brand's products, a promotional billboard poster, the company's employee uniform, a map of the company's factory(intended for tour visitors), a simulation of the factory's signage/wayfinding system, and a label and packaging design of one of the brand's products(an oil filter). The packaging design also includes the company's shipping box.